INNOVATOR'S SOLUTION
Ouvrage 9781578518524 : INNOVATOR'S SOLUTION
Christensen (The Innovator's Dilemma) analyzes the strategies that allow
corporations to successfully grow new businesses and outpace the other
players in the marketplace. Christensen's earlier book examined how
focusing on profits can destroy even well-run corporations, while this
book focuses on companies expanding by being "disruptors" who are able
to outpace their entrenched competition. The authors (Christensen is a
professor at Harvard Business School and Raynor, a director at Deloitte
Research) examine the nine business decisions integral to growth,
including product development, organizational structure, financing and
key customer base. They cite such companies as IBM, AT&T, Sony,
Microsoft and others to illustrate their points. Generally, the writing
is clear and specific. For example, in discussing whether a company has
the resources necessary for growth, the authors say, "In order to be
confident that managers have developed the skills required to succeed at
a new assignment, one should examine the sorts of problems they have
wrestled with in the past. It is not as important that managers have
succeeded with the problem as it is for them to have wrestled with it
and developed the skills and intuition for how to meet the challenge
successfully the next time around"; they then provide a real-life
example of a software company. Similar important strategies give readers
insights that they can use in their own workplaces. People looking for
quick fixes may find the charts, diagrams and extensive footnotes
daunting, but readers familiar with more technical business management
tomes will find this one both stimulating and beneficial.
Copyright 2003 Reed Business Information, Inc.
Fast Company, September 2003
"...valuable tool for every aspiring upstart--whether you're inside a
billion-dollar company or have a billion-dollar glimer in your eye."
Auteur : CHRISTENSEN
Editeur : HARVARD BUSINESS SCHOOL PRESS
Nombre de pages : 288
Date de publication : 09 2003
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