CULTURAL DIMENSION OF INTERNATIONAL BUSINESS 4TH EDITION

Le Monde En Tique

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Ouvrage 9780130903273 : CULTURAL DIMENSION OF INTERNATIONAL BUSINESS 4TH EDITION
Table of Contents:
1. Cultural Anthropology and International Business.
2. Cultural and International Business: A Conceptual Approach.
3. Communicating across Cultures: Language.
4. Communicating across Cultures: The Nonverbal Dimension.
5. Contrasting Cultural Values.
6. Negotiating across Cultures.
7. Coping with Culture Shock.
8. Developing Global Managers.
Appendix A: Cross-Cultural Scenario Discussions.
Appendix B: Locating Relevant Cultural Information.
References.
Index.


Auteur : FERRARO
Editeur : PRENTICE HALL
Nombre de pages : 224
Date de publication : 01 2002

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